Amazon is legally serious about ending fake reviews
If at first you don’t succeed, sue, sue again. A little over six months after following suit against a group of companies it accused of posting false positive reviews on it site, Amazon is again taking legal action to try and put an end to the practice.
According to reports, the e-tail giant has filed a suit against more than 1,100 individuals for writing, what it alleges to be fake reviews. Amazon said the people doing this advertised their services on Fiverr.com, a site where freelancers can be found to handle tasks for as little as $5.
Amazon said it was able to uncover people writing false reviews after communicating with them on Fiverr. The individuals promised five-star ratings and even to allow the client to write the review to be posted.
Fiverr was not included in the suit and was reported to be working with Amazon to address the issue.
"We continue to use a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines," Julie Law, a spokesperson for Amazon told Bloomberg. "We are currently taking legal action against a number of individuals including many that are referred to here."
- Amazon targets 1,114 ‘fake reviewers’ in Seattle lawsuit – BBC News
- Amazon Targets Web Freelancers Peddling Fake Customer Reviews – Bloomberg
- Amazon sues over fake reviews – RetailWire
What does the publicity around Amazon suing people for posting fake reviews do for its online business and those of sellers on its marketplace? Do you think Amazon’s actions are helping to reduce the number of people engaged in writing false reviews?