American Consumers Ready to Go Mobile
The idea of using cell
phones for shopping is starting to catch on with American consumers.
According to research
by Harris Interactive, 45 percent of those polled would be willing to use
their cell phone to shop if they believed transactions could be completed
Younger adults, as might
be expected, were more likely to find the notion of shopping with a mobile
device appealing. Nearly 60 percent of those between 18 and 34 were comfortable
that they could shop securely using their cell phones.
a large U.S. population of consumers open to the idea of making purchases
via their cell phones," Andy Kleitsch,
CEO of Billing Revolution, the
firm that commissioned the research, told Mediaweek. "With consumers
getting more comfortable navigating the web from mobile phones,
mobile commerce is poised for explosive growth, and consumers are very
much leading the charge in this direction."
just a few years before we’re all buying products on the phone we typically
buy on the web," Michael Dulong, co-founder
and senior vice president of business development at Billing Revolution,
told The New York Times.
anything, the economy is heating up demand for mobile check-out mechanisms
as companies are leveraging mobile to supplement e-commerce," Mr. Dulong added.
Discussion Questions: Will we see an acceleration in the use of
cell phones for retail transactions in the near future? How do you
see smart phone apps influencing demand? How big an issue will security
concerns be in terms of consumer adoption of the technology for shopping
Shopping Poised for Growth – Mediaweek/Brandweek
- Will Mobile Shoppers Want to Ring
– The New York Times