Consumers Hate Spam But Buy Anyway
By George Anderson
It’s hard to find things we can agree on but, in the U.S. and elsewhere today, it’s hard to find anyone who will admit they liking getting spam in their email.
The usual complaints are that it wastes valuable time and includes offers from companies and characters of a questionable nature. According to a report on the Forbes Web
site, the average American adult online spends three minutes a day deleting spam from their in-box.
So, with something that is so universally reviled, why do we spend so much time buying stuff advertised in spam messages? A recent study by Rockbridge Associates, said four percent
of adults online have bought something after learning about it through a spam message.
Moderator’s Comment: Are you surprised by the high percentage of consumers who respond to spam offers? What do these numbers imply for online marketing
in general? –
George Anderson – Moderator