Customer data is grocery’s new battleground
The old model of using customer data simply to target coupons – pioneered by Dunnhumby in the U.K. and Kroger in the U.S. – is now merely table stakes in grocery. Succeeding against Walmart’s scale and Amazon.com’s digital and delivery expertise will require grocers to orient their entire business model around customer insight. Do you believe that customer data will transform the grocery shopping experience?
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed