Holographic Models Walk Forever 21’s Runway
Forever 21 was looking to create something real with its "fashion
for the people" runway show, so it decided to go with holographic models.
fast fashion retailer worked with space150, a digital design agency, to create
eight shows that it will take around the world. The first show had its debut
to celebrate the grand opening of the chain’s flagship store in
"Our customers are always searching for the next big thing, or fashion
trends before they happen," said Linda Chang, senior marketing manager,
Forever 21, in a press release. "We love that about them, so we are always
thinking about how to surprise them, show them things they’ve never seen
before and give them new exciting ways to get involved with Forever 21."
"Forever 21 is a phenomenon. They’re a leader in bringing accessible,
up-to-the-minute fashion to customers everywhere. We designed these holographic
shows as a more advanced way to premiere a new line that is more controllable,
less hassle and has much greater impact for the same price as a traditional
runway event," said Billy Jurewicz, founder and CEO of space150.
"We’re not saying the traditional runway show has seen its end,
but this technology and concept really rethinks the idea of what a runway can
now do," Mr. Jurewicz added.
- Forever 21 Holographic Fashion Show Wows Vienna Crowds – Forever 21/PRWeb
- Forever 21 Holographic Fashion Show – Vienna Austria: 04/29/11 – space150/YouTube
Discussion Questions: What do you think about the use of holographic models used in fashion shows and other retail applications? Will the Forever 21 runway show represent the onset of a new trend for catwalk shows?