Kmart Adds Shopper Reviews to Store Shelves
Consumers are interested in what others have to say about
the products they are thinking of buying. That appears to be at least part
of the premise behind Kmart’s decision to post reviews of various
video games next to products in its stores.
According to a blog post on MyKmart.com,
the chain began "placing snippets" of
reviews in stores about a month ago. The goal "is to bring the Kmart online
and in-store gaming communities closer together, and connect casual and more
Kmart is soliciting game reviews with the prospect that
they could wind up being displayed at the chain’s stores. To be selected, reviews
need to be well-written, constructive and be able to speak to non-gamers as
well as those who live for gaming.
The blog post made sure to point out that
free games were not in the offing for reviews chosen. Bragging rights will
have to suffice.
Discussion Questions: Is there room (figuratively speaking) for customer product
reviews in stores? Is this a concept that will work beyond video games and other
- Video game reviews: Get YOUR MyKmart review featured on store shelves! – MyKmart
Blogs: Video Games
- Kmart Posts Online Customers’ Video Game Reviews in Retail Stores