Kraft Foods Goes On South Beach Diet

Discussion
Jun 10, 2004
George Anderson

By George Anderson


Kraft Foods has inked an agreement to market foods with labels bearing the trademark of the South Beach diet program developed by cardiologist and best-selling author, Dr. Arthur Agatston.


Kraft spokeswoman Kathy Knuth told Reuters the company approached Dr. Agatston about putting a “South Beach Diet Recommended” label on appropriate foods because, “We’re looking for innovative new ways to make weight management easier and more enjoyable.”


Dr. Agatston’s first book, The South Beach Diet, has been a bestseller on the New York Times list for more than a year. He recently published a complementary second book, The South Beach Diet Cookbook.


South Beach is generally viewed as a more moderate low-carb diet than Atkins, advocating consumption of foods that are low-fat, high protein and/or contain complex carbohydrates.


Moderator’s Comment: What are your thoughts on Kraft’s deal to label foods as recommended by South Beach? Is the low-carb
diet movement losing any steam?

George Anderson – Moderator

Please practice The RetailWire Golden Rule when submitting your comments.

Join the Discussion!

Be the First to Comment!


wpDiscuz