Made in the U.S.A. Gets a Big ‘So What’
By George Anderson
Check carefully. Those red, white and blue flags you were waving at the Memorial Day parade probably weren’t even made in the U.S.A., and if you’re like many consumers here, you don’t really care.
According to the American Demographics Perception Study, many U.S. consumers, especially those who are younger adults, well educated and affluent, give products made here in this country high marks but they’re still buying foreign produced goods in categories such as automobiles, electronics, etc.
Consumers with lower levels of income and education are most likely to look for the “Made in the USA” patch when shopping, reports the study.
Moderator’s Comment: Does made in America mean anything to American consumers anymore? Is there a “Made in the USA” niche ready for a retailer to fill?
If you’re doing business down south, it might be of interest to know consumers from that region of the country were, according to a report on the Ad
Age Web site, “slightly more likely than residents of other regions to scope out U.S. consumer goods.” –
George Anderson – Moderator