McD’s Goes Bunless

Discussion
Apr 09, 2004
George Anderson

By George Anderson


Beginning as early as next month, people following the Atkins Diet can walk
right into their local McDonald’s and get a hamburger or chicken sandwich their
way. That’s without the bun, of course.


Although McD’s customers currently have the option of holding the bun, the
new bunless menu option will present the burger or chicken pattie on a bed of
lettuce in a small salad bowl.


“This is about consistent presentation,” said McDonald’s spokesman Bill Whitman.


McDonald’s decision to go bunless follows similar moves by other burger chains
including Burger King, Hardee’s and Carl Jr.’s. Wendy’s has not announced any
plans to sell burgers and chicken sans the bun.


Moderator’s Comment: What are your thoughts on McDonald’s
offering its burgers without the bun?


With everything it has done recently appearing to work,
there’s little reason to question McDonald’s latest move. The company’s chief
executive, Jim Cantalupo, received a bonus of $2.13 million on top of his base
salary of $1.4 million last year because the company exceeded its sales and
profit goals.


McDonald’s says it has no special promotional plans for
its new bunless hamburger and chicken items. George
Anderson – Moderator

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