McD’s New Look Happy Meals

Discussion
Mar 19, 2004
George Anderson

By George Anderson


McDonald’s is celebrating the 25th anniversary of its introduction of the children’s Happy Meal with new packaging and healthy items selected to meet the tastes of
local markets around the world.


“The enhancements we are making to our Happy Meal program reflect our ongoing effort to keep our brand fresh, relevant and in sync with the needs of today’s customers, in this
case moms and kids,” said Larry Light, who heads McDonald’s global marketing efforts.


In the U.S., kids will be able to get Apple Dipper Happy Meals in addition to the regular burger and chicken fare.


Moderator’s Comment: What are your thoughts on McDonald’s expanding its Happy Meal menu to include healthier foods?


Look for McD’s to find a Newman’s Own angle for its Happy Meals in the future. George
Anderson – Moderator

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