Meijer Banks On Getting Bigger
By George Anderson
Meijer plans to open 14 new stores between now and the end of next year in an attempt to keep up with the Wal-Marts and Targets of the world.
According to a Detroit News report, Meijer is looking at accelerating new store openings believing it will help the chain protect its market share. Meijer currently operates 159 stores in Michigan, Indiana, Illinois, Kentucky and Ohio.
“We have always been expanding, but not at the pace that we wanted to,” said Meijer spokesman John Zimmerman. “This is the growth potential we want.”
The new units, averaging 200,000 square feet, will include some modifications from current Meijer stores, such as wider aisles, brighter lighting, revamped clothing displays, and clearer department signage. New layouts will group related product categories such as women’s clothing and jewelry. The stores will also feature an expanded take-out food section.
Grand Rapids retail analyst Steven Cole believes Meijer will be successful with its new stores. “Meijer does a better job than Wal-Mart, Target, Kmart or any of them,” he said. “They are good at picking locations.”
Moderator’s Comment: What are your thoughts on Meijer’s plans to speed up the rate of its new store openings to remain more competitive in the markets
Meijer’s new store push comes after the company went through the largest downsizing in its history. It eliminated 1,900 management jobs about six months
George Anderson – Moderator