Online Grocery 2005
By George Anderson
Safeway’s decision to roll out its online shopping and home delivery service in the Baltimore and Washington, D.C. region is the latest indication that such services are alive and well.
Safeway enters a market where Ahold’s Peapod service has been operating for a number of years. Safeway operates its service under a partnership with Tesco.
To attract consumers, Safeway is offering first-time customers free delivery on their first order, the company said.
According to Forrester Research, online food and beverage purchases are expected to growing to $17.4 billion in 2008. In 2003, online grocery generated $3.7 billion in business.
Moderator’s Comment: What is the state of online grocery in 2005? Where do you see the business moving in the years ahead? –
George Anderson – Moderator