RFID Revolution Not Here Yet
A recent report in The Dallas Morning News said proponents of radio frequency identification (RFID) have made claims that the technology would make many daily activities easier for consumers.
While milk cartons with RFID tags that alert a household when it’s time to replenish are not here yet, there are some instances where the technology has consumer applications, such as Mobil’s Speedpass and EZ-Pass toll systems.
For now, however, most current use of RFID is tied to large organization supply chain needs.
That, say experts, will change.
Julie England, general manager of the RFID division at Texas Instruments, said. “The consumer over time is going to experience more and more the convenience of RF-enabled devices in their daily lives. We’re on that path. There are no major roadblocks, but there are some hurdles to get over.”
Diana Hage, who heads up the RFID division at IBM, sees a number of consumer applications for RFID being ready in the not-too-distant future.
She cited McCarran International Airport in Las Vegas for tagging luggage with RFID tags.
Samuel Ingalls, assistant director of aviation, information systems, at McCarran, said consumers will get it. “If this has the capability to enhance the chance that my bag arrives when I do, they can really grasp the benefit of it.”
Discussion Questions: Where do you see consumer applications for RFID becoming common in the future? What will that mean for retailers?