Saks Places ‘Help Wanted’ Sign on Facebook
Typically when the topic of Facebook comes up in relation to retail, the discussion centers around its value as a marketing/customer engagement tool or whether or not it makes sense to open storefronts on the site. The luxury department store Saks Fifth Avenue is exploring another opportunity on Facebook, and this time it’s all about talent acquisition.
Yesterday, the company announced it had launched a "Careers at Saks" Facebook page designed let prospective employees learn about positions with the chain while giving them the opportunity to "interact directly" with members of its talent acquisition team. The site offers a newsfeed on careers and interviewing while highlighting "Jobs of the Day." So-called "brand ambassadors" from across Saks, including sales associates and staff from creative, marketing and IT, will discuss what it’s like to work for the employer and provide insights into various aspects of the chain’s business.
In keeping with Facebook 101, Saks is looking for "real-time responses" to commentary by applicants to add a "layer of authenticity" to the page.
"Saks Fifth Avenue looks forward to hearing stories from prospective applicants and utilizing those stories to share the Saks employment experience and attract top talent," said Christine Morena, EVP of human resources for Saks, in a statement.
- Careers at Saks – Facebook
- Saks Fifth Avenue Launches Facebook Talent Acquisition Page – Saks Fifth Avenue
Discussion Questions: What role should social media play in talent acquisition for businesses today? Do you think the “Careers at Saks” Facebook page will give the chain an advantage in recruiting talent?