Sears.com to Customers: Please Try Back Later
a case of what can go wrong, will go wrong, Sears found that its website
went down for a couple of hours at the start of the holiday shopping season.
According to the research firm Keynote Systems, Sears.com was down for
two hours on Black Friday.
merchants, including Amazon.com, Kohl’s, Saks and Target, also experienced
some technical difficulties as sites slowed down a slight bit as consumer
traffic increased. Shawn White, director of external operations at Keynote
Systems, told The Associated Press, that transactions that took
seconds at Amazon and Target the week before took 40 seconds on Friday
troubling for Sears is that this is the second straight year the retailer
saw its site come to a halt on Black Friday. Neiman Marcus, which also saw
its site go down last year, did not experience any such issues this year,
according to Keynote.
tracks the performance of roughly 30 top retailers online with computers
in 10 major cities across the country taking measurements every 15 minutes.
The company is expecting more sites to slow down or crash today as shopper
traffic picks up on Cyber Monday.
Questions: Are most consumers who shop online sensitive to the fact that
the higher numbers accessing websites during the holidays can slow down
or perhaps even crash retail sites? How big an issue is slow performance
or nonperformance when it comes to retaining customers online?