Stores offer t-shirt and hoodie deliveries in a hurry
You may never need a new t-shirt or a hoodie in an hour’s time but, if you do, American Apparel wants you to know it’s there with you. On Monday, the manufacturer and retailer of fashion basics announced it is partnering with Postmastes to offer on-demand delivery to customers in markets across the U.S.
The new service will be available from 79 American Apparel stores in 31 metropolitan area markets across the country. Consumers will be able to order from over 50 core items for men and women offered on an American Apparel “storefront” within the Postmates’ app. Products will be delivered to consumers within an hour’s time with an initial delivery fee of $1.99.
“American Apparel is improving its omnichannel consumer experience via Postmates by becoming their first major fashion retailer to offer ‘on-demand basics’,” said Thoryn Stephens, American Apparel’s chief digital officer, in a statement. “You’ll be able to receive hoodies, t-shirts, socks and more within a 60-minute delivery window — it’s great for traveling or last-minute needs. For the second phase we’re integrating the experience with RFID for real-time inventory availability.”
According to a company press release, Postmates will have access to real-time inventory from American Apparel enabling the app to display current availability of merchandise. Participating locations will have access to the Postmates Order Android merchant app, which will display orders directly on a POS terminal in the store. American Apparel associates will pull the order together to hand over to Postmates drivers.
Before making its national rollout announcement, American Apparel tested the service with Postmates in major cities, including New York and San Francisco. According to the company, the tests achieved positive results with limited marketing support.
According to TechCrunch, Postmates works with partners such as Etsy and Starbucks that use its API within their own apps. Others, such as American Apparel, Chipotle, 7-Eleven and Walgreens, use a storefront on Postmates’ app.
- American Apparel Partners With Postmates To Bring Basics with On-Demand Delivery – American Apparel/PRNewswire
- American Apparel offering on-demand delivery via Postmates partnership – TechCrunch
Sources: Postmates, American Apparel
DISCUSSION QUESTIONS: Are speedier deliveries become an expected thing in metro area markets? What are your thoughts on American Apparel’s planned use of RFID in its new delivery program with Postmates? What types of changes do you think American Apparel will need to make in stores to execute the delivery program as expected?