Target Gets A Makeover

Discussion
Mar 01, 2004
George Anderson

By George Anderson


Target is opening a new prototype store that “will feature expanded, more cohesive departments,” reports the Houston Business Journal.


The new prototype will bring together items previously grouped in separate sections into single departments focused on a core customer.


For example, the Baby World department will include items such as diapers and wipes as well as baby furniture, car seats and toddler products.


The Entertainment Central department will go beyond consumer electronics and items such as CDs and DVDs to include sporting goods and toys.


Target spokeswoman Paula Thornton-Greear told the Houston Business Journal the changes in the new prototype “are designed to enhance Target’s brand image and make it easier for consumers to shop with us.”


Moderator’s Comment: Will a store layout reformat achieve the differentiation and results
Target is looking for?


Target plans to convert 80 stores to the new format this year with another 130 or so updated to include some of the prototypes features.
George
Anderson – Moderator

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