Target Ready to Make Statement in Food
A new report from J.P. Morgan suggests Tesco and Target may be ready to shake up the U.S. grocery business, according to Reuters.
While there have been plenty of reports about Tesco’s planned entry into the U.S., the suggestion that Target may finally be ready to deliver something on the food side akin to its success in soft and hard goods merits attention.
J.P. Morgan projects Target along with Tesco will eat into the market share of supermarket chains possibly leading to further consolidation within the grocery channel.
Target has increased its emphasis on food over the past couple of years, including expansion of grocery space in its discount stores. It has also sought to differentiate with store brands including launching Archer Farms USDA certified organic products and a line of super premium pet foods under the LIFElong brand.
Discussion Question: Is Target finally putting itself in a position to become a significant force in the U.S. grocery business?
- Tesco, Target seen shaking up US grocers – Reuters
- Target Opens First Food Distribution Center – Target/Business Wire
- Next Wave in Access to Healthy Food: Target Launches Private Label Organics Line – Target/PRNewswire-First Call
- Target Provides Complete Nutrition to Feed Your Pet’s Life; Introducing LIFELong, Super-Premium Pet Food That Keeps Pets Healthy from Head to Tail – Target/Business Wire