Vintage Fashion Becomes Status Symbol
Nobody wants to wear hand-me-downs it seems unless they
have to pay for them in stores. A CNBC report said that a growing number
of celebrities in Hollywood are not finding what they want in their own closets
and going to vintage clothing shops to buy apparel and accessories.
celebrities going the second-hand … er, vintage route are Penelope Cruz,
Kirsten Dunst, Kate Moss and Sarah Jessica Parker.
“People have done that all along, but no one ever acknowledged it,” Ruth
von Witenberg Chernaik, co-owner of Out of the Closet, a vintage
shop in Bridgehampton, N.Y., told CNBC. “A few years ago, when
the celebrities starting admitting they wear vintage and it got legitimized
in a sense people started looking into vintage and saw the workmanship involved,
the attention to detail, and that the fashions themselves are much more interesting.”
von Witenberg Chernaik said her business sees demands for particular types
of items as do new clothing shops.
“The young girls today just want something fun they can relate to, like
belts and jewelry, and this year we have more buyers looking at 1950s prom
told CNBC. “We also sell a lot of Victorian tea dresses to brides
who don’t want the run-of-the-mill gown. Most of them are white, because
at that time unmarried girls had to wear white, so women today use them as
wedding dresses — perfect for beach weddings.”
Discussion Questions: How much more or less in demand do you expect vintage
fashion to become in the years ahead? Does vintage fashion represent an opportunity
for department stores and specialty apparel businesses to build incremental sales