Walmart Adds Name to Marketside Concept
Wal-Mart Stores’ answer
to Fresh & Easy is undergoing a change. The first few concept stores
in Arizona went under the Marketside name. The
newest location, however, carries the Marketside by Walmart banner.
With the first few stores,
it appeared as though the company thought it would better attract affluent
shoppers by playing down any association with the behemoth from Bentonville.
Now it seems the company has had a change of thinking.
Livingston, principal with DJL Research and a member of the RetailWire BrainTrust,
told the East Valley Tribune, "Obviously, they’re just making
a business decision. If you’ve got a name like Wal-Mart, which is a household
name, why not use it to its full extent?"
Rex, an economist with Arizona State University’s WP Carey School of Business,
quite a market already for Wal-Mart,"
he told the Tribune. "So yeah, it would make sense to me that
they’d keep pushing their name."
What do you think of the renaming of Marketside by Walmart? Is the concept succeeding?