Who Knew? Amazon Shoppers Are Walmart Moms
New research from the locations analytics firm Placed shows that the brick and mortar store where the greatest percentage of Amazon.com customers shop is Walmart.
In fact, 25.2 percent of Amazon customers shop at Walmart. Interestingly, women who shop on Amazon are 37 percent more likely to shop at Walmart than men. Perhaps this should not be surprising since customers of both Amazon and Walmart are both driven by selection and price.
The chain where Amazon shoppers go second most often is Target (10.7 percent). Here, the gender imbalance is even greater with female Amazon shoppers 60.5 percent more likely to shop at Target than males.
Interestingly, Amazon Price Check app users were four percent less likely to visit Walmart than the average for brick and mortar stores.
Other stores, however, have much more to be concerned about when it comes to showrooming.
T.J. Maxx was the store most visited by Price Check users (+53 percent) followed by Costco (49 percent), Office Depot (33 percent), AT&T Wireless (31 percent), Toys "R" Us (29 percent), Macy’s (29 percent), Best Buy (28 percent), PetSmart (25 percent), RadioShack (22 percent), Bed Bath & Beyond (22 percent), Target (19 percent) and GameStop (19 percent).
"All the attention to date has been on Target and Best Buy as the early victims of showrooming, but significantly more retailers are at risk," said David Shim, founder and CEO at Placed, in a statement. "Retailers need to know that it’s not a question of if or when showrooming will impact their business, as an aisle to Amazon is already in their store."
- Placed Study Reveals Most At-Risk Retailers for Showrooming by Amazon Customers – Placed
- Aisle to Amazon: How Amazon is Impacting Brick-And-Mortar Retailers (Report Download) – Placed
Why do you think there is such an overlap between Amazon.com and Walmart shoppers? What does this mean for Amazon.com and Walmart respectively?