Will free same-day delivery boost Macy’s online sales?
Macy’s last week announced plans to relaunch same-day delivery in 30 markets for qualifying purchases of $75 or more. In a switch, delivery will be free for a limited time, instead of the standard $8 fee. How appealing is the offer of free same-day delivery for apparel, footwear and other soft lines categories prevalent at department stores?
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