WSJ: Average Joes to Get Technicolor Coats
Color us skeptical. A report on The Wall Street Journal website says
that fashion designers are looking to brighten up guys’ lives by putting them
in Pepto-Bismol pink overcoats and other similarly "vivid colors."
to the Journal report, it’s not far-fetched to think that
average American guys will go for neon fashion. It cites recent style changes
multicolored plaid shirts" that have sold well in recent years. But, "Fanta
"It’s always color that draws a person to a rack," Eric Jennings,
men’s fashion director at Saks Fifth Avenue, told the Journal. Saks
intends to carry the new bright, bright outwear in its "contemporary
Discussion Questions: Will American males buy “Fanta orange and Pepto-Bismol pink” coats in large numbers? What should retailers do to introduce a fashion change that is so radically different from what the consumer is used to buying in this category?