Retail News

Dyson sees nothing but upside in Best Buy ‘Demo Experiences’ shops

MediaPost Marketing Daily 09/08/2017

Best Buy is opening Dyson Demo Experiences shops inside some 90 of its stores. The store-within-a-store concept, which will measure between 40 and 400 feet per location, is looking to drive sales of Dyson’s vacuum cleaners, air purifiers, hair dryers and others products by allowing consumers to test the items.

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