Retail News

Ending Kraft Deal Called Vital for Starbucks’ Grocery Biz

Bloomberg Businessweek 01/04/2011

Starbucks’ deal with Kraft Foods prevents it from developing a single-cup package for Green Mountain’s Keurig Home Brewer, which has a 71 percent market share. Kraft’s Tassimo system has a 2.6 percent share.

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