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Even empty storefronts become selling points for vacation town

The Wall Street Journal 01/25/2021

Hamptons Village on New York’s Long Island requires landlords to display art from local artists (no charge) if storefronts are vacant for at least a month. “I think it’s an amazing way to activate and reclaim space — especially in towns where there’s an offseason,” said Alice Hope, one of the artists whose work has appeared in empty stores.

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