Express names NBA players as brand ambassadors
October 18, 2017
Express has relied on celebrity endorsements from stars including Steph Curry of the Golden State Warriors and Kris Bryant of the Chicago Cubs to help it connect with 20- to 30-somethings in the past. Now, it has named Brandon Ingram of the Los Angeles Lakers, Denzel Valentine of the Chicago Bulls, Jamal Murray of the Denver Nuggets and John Collins of the Atlanta Hawks as brand ambassadors.
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