Retail News

Exuding confidence, Victoria’s Secret plans to buy back stock

CNBC 12/29/2021

Victoria’s Secret CEO Martin Waters is feeling good about the modest growth the retailer managed during the holiday period and said the company will buy back $250 million of its stock through an accelerated share repurchase program. Following the spinoff from L Brands,  the retailer began a broad overhaul of its image, employing models and spokespeople meant to better reflect female empowerment over sexiness, offering more options for plus-size customers and diversifying into new apparel categories.

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