Fashion brands turn to tech and social media to drive sales
September 11, 2017
The Rebecca Minkoff store in Manhattan has a video wall for customers to locate items. It also has interactive mirrors in the store’s dressing rooms. The retailer emphasizes the experience, which extends online to social media where it has hundreds of thousands of followers. The brand has nearly 900,000 following it on Twitter and 780,000 on Instagram.
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