Retail News

Fitbit gives women a way to track monthly cycles

TechCrunch 05/07/2018

Fitbit’s new feature, available on its Versa and Ionic smartwatch products, adds menstrual cycle tracking to the area of the app that monitors the user’s physical activity and sleep patterns. The company introduced smaller versions of its devices when the original models were deemed too large for female wrists. This new feature demonstrates Fitbit’s desire to further increase its appeal to women.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!