Retail News

Forever 21’s misfortunes tied to laggard supply chain practices

CNBC 12/12/2019

Among the miscalculations that sent Forever 21 spiraling south into bankruptcy, say analysts, was channeling investment funds into international expansion at the neglect of supply chain improvements. As a result, the chain — with over 800 stores worldwide at the time it filed for bankruptcy protection — fell quickly behind fast-fashion innovators like H&M and Zara.

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