Forever 21’s misfortunes tied to laggard supply chain practices

December 13, 2019

Among the miscalculations that sent Forever 21 spiraling south into bankruptcy, say analysts, was channeling investment funds into international expansion at the neglect of supply chain improvements. As a result, the chain — with over 800 stores worldwide at the time it filed for bankruptcy protection — fell quickly behind fast-fashion innovators like H&M and Zara.

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