Forrester Research: ‘Promiscuous’ Customers Need ‘Symbiotic’ Loyalty Strategy
November 29, 2004
In a new study, “Symbiotic Loyalty: The Next-Generation Consumer Loyalty Strategy,” Forrester Research describes the tendency for today’s shoppers to be involvied with multiple loyalty programs and their partronage of different retailers for the same categories of merchandise.
Recent News
Tesla Accelerates the Launch of More Budget-Friendly EVs
As a result of the rapid revenue decline in the first quarter of this year, Tesla is channeling its efforts to launch more affordable EVs sooner than expected.
Congress Passed a Potential TikTok Ban, Influencers Are Worried About Their Careers
After Congress passed a potential TikTok ban, TikTokers expressed growing worry over the “devastating” impact it would have on their careers.
Merger Forces Kroger and Albertsons To Sell More Stores
Kroger and Albertsons are selling more of their stores to address concerns about their merger.
JD Sports Bids for Hibbett in $1.08 Billion Deal
JD Sports Fashion plans to buy Hibbett Inc. for around $1.08 billion. The move aims to help the UK’s largest sportswear retailer grow in the southeastern United States.