Retail News

Forrester Research: ‘Promiscuous’ Customers Need ‘Symbiotic’ Loyalty Strategy

HispanicAd.com 11/29/2004

In a new study, “Symbiotic Loyalty: The Next-Generation Consumer Loyalty Strategy,” Forrester Research describes the tendency for today’s shoppers to be involvied with multiple loyalty programs and their partronage of different retailers for the same categories of merchandise.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!