Retail News
Forrester Research: ‘Promiscuous’ Customers Need ‘Symbiotic’ Loyalty Strategy
HispanicAd.com 11/29/2004In a new study, “Symbiotic Loyalty: The Next-Generation Consumer Loyalty Strategy,” Forrester Research describes the tendency for today’s shoppers to be involvied with multiple loyalty programs and their partronage of different retailers for the same categories of merchandise.
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