Retail News

Game of Thrones cup mishap said to give Starbucks billions in free publicity

USA Today 05/07/2019

One expert has put the value of the publicity around a misplaced cup that showed up in a scene on Sunday’s episode of “Game of Thrones” as being worth about $2.3 billion in free advertising and publicity buzz. Millions of people have watched the scene or seen a screenshot with the cup even though it was edited by HBO the day after the mistake product placement was discovered.

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