GameStop draws an attractive crowd for in-store ads

December 21, 2016

GameStop, as with all other chains, works hard to attract shoppers into its stores in hopes of selling product, but even when customers walk out empty-handed, the retailer will profit thanks to GameStop TV, its in-store ad network orchestrated with Playwire Media. Gamers are a sweet spot, demographically speaking, for marketers — at 35 years old, on average, and a strong mix of both female and male consumers.

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