Retail News

GameStop draws an attractive crowd for in-store ads

CNBC 12/21/2016

GameStop, as with all other chains, works hard to attract shoppers into its stores in hopes of selling product, but even when customers walk out empty-handed, the retailer will profit thanks to GameStop TV, its in-store ad network orchestrated with Playwire Media. Gamers are a sweet spot, demographically speaking, for marketers — at 35 years old, on average, and a strong mix of both female and male consumers.

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