Retail News

Gap serves up vintage look on TikTok

Adweek 07/13/2021

Gap’s brown hoodies were a big seller back in the 1990’s and then became a vintage collector’s item even after being discontinued. The retailer is looking to build on its brown hoodie buzz on TikTok after bringing the item back for $60. Vintage versions of the hoodie sell for as much as $300 online.

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