Retail News

General Mills giving away Lucky Charms with just the marshmallows

Adweek 05/15/2017

While Lucky Charms is a ready-to-eat cereal, the brand’s primary attraction for consumers has always been the small pieces of marshmallows inside the box. Now, General Mills is giving away 10,000 boxes of Marshmallow Only Lucky Charms so that those eating its contents will no longer have to pretend it’s intended as part of a balanced breakfast.

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