Grocery shoppers are focused on saving money

October 28, 2020

Fifty-eight percent of consumers are shopping at grocery stores where regular prices are low, and 43 percent say they are picking the lowest-priced products to put into their shopping carts, according to dunnhumby’s latest Consumer Pulse Survey. Thirty-four percent say that Walmart provides them with the biggest value for their dollars spent, followed by 12 percent who mentioned Aldi and nine percent who chose Kroger.

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