Halloween Spirit isn’t spooked by its holiday sales prospects
September 14, 2020
Steven Silverstein, president of Spencer Gifts, which operates roughly 1,400 Spirit Halloween seasonal stores, expects the 2020 Halloween season to be different, not worse, for his business. “We saw how people found different ways to celebrate graduation, whether it was signs outside their homes, drive-by tours or in their homes. People will devise new ways that take into account the heath guideline compliance measures we now have,” he said.
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