Hasbro toy targets the preschool market to dominate sales
June 9, 2023
Hasbro says the toy manufacturer is focused on leading in five categories: action figures, arts and crafts, games, outdoor and sports, preschool and toys. “Preschool is the only area where we’re not number one. We’re a fast-growing number four globally. In a lot of ways, our preschool business is just action figures for smaller hands. We can build relationships at the age of two or three with favorites like Peppa Pig,” said Hasbro CEO Chris Cocks.
When it comes to a Hasbro toy, the CEO stated that 18 year and older adult demographic accounts for around 40% of the company’s revenue.
In order to expand their market share and dominate, it will be interesting to see how Hasbro’s plans evolve in order to drastically move from one end of their demographic spectrum and shift towards the opposite end.
There may be more opportunity in this Hasbro toy market since the collaboration with Hasbro and Mattel has become official.
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