Holidays remain a make or break time for toy suppliers and retailers
September 20, 2021
The Christmas selling season represents the biggest portion of the $33 billion spent annually on toys. Retailers have been trying to stock up ahead of the holidays, although inventory holes remain. “There is more demand than we can supply,” said Isaac Larian, CEO of MGA Entertainment, said, referring to retail orders for his company’s products including L.O.L Surprise dolls.
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