Retail News

Home Depot finds Millennials are buying homes

Business Insider 07/08/2019

Home Depot has reassessed previous concerns that it had about whether Millennials would purchase homes and shop at the retailer as they grew older. To better understand this important demographic, Home Depot assembled an internal team made up of Millennials to provide them with deeper insights. One of the results of that effort is that the home improvement retailer discovered that many Millennials had grown up with the chain, including attending its workshops, and were now, as adults, ready to become regular customers.

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