Retail News

IHOP got boost from phony name change

USA Today 08/01/2018

IHOP has announced that it saw a “significant lift” in traffic and sales in response to its IHOb name change promoting the chain’s burgers.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!