In-Store Captures Greater Share of Brand Budgets

October 16, 2007

Marketers are shifting more dollars to in-store marketing to reflect what they see as eroding brand loyalty and the high percentage of purchasing decisions made at the shelf.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.