Retail News

J.C. Penney refocuses on middle-age moms

The Wall Street Journal 07/26/2018

J.C. Penney’s attempts to attract Millennials have not paid off in the type of gains that the department store chain has expected. The retailer is now refocusing its efforts on its tried-and-true customer base of middle-aged women. This latest shift in strategy has many wondering if Penney has a future in the retailing business.

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