Retail News

Jet.com cuts up products as part of Equal Pay Day campaign

Adweek 04/04/2017

Jet.com is covering up 21 percent of its homepage with a message that reads: “79 percent is not enough. Women deserve more.” The e-tailer, owned by Walmart, is also cutting 21 percent off some of the products it sells to make a similar point on Facebook Live.

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