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Kanye West’s Gap brand could reach $1B in sales next year

CNBC 07/01/2021

Kanye West’s Yeezy line for Gap could drive nearly $1 billion in sales next year, according to Wells Fargo analyst Ike Boruchow. Sixty-four percent of Gap customers surveyed by Wells Fargo plan to make a purchase from the new line when it becomes available. Twenty-five percent of consumers who are not Gap shoppers plan to do the same.

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