Retail News

Kmart Wants to Be Cool When It Grows Up

Forbes 02/13/2013

Celebrity endorsements and participation in New York’s Fashion Week are some of the ways that Kmart is looking to up its credibility with consumers 18 – 34.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!