Retail News

Kroger expands Home Chef availability to 700 stores

Digital Commerce 360 02/07/2019

Kroger paid $200 million last year for the online meal kit subscription service, Home Chef, and it looks like the retailer is being serious about making good on the investment. Kroger will roll out meal kits to 500 more of its stores under various banners. Further, Home Chef, in response to customer requests, is introducing a “Customize It” feature on its website so shoppers can personalize their kits by swapping out, doubling or upgrading their ingredients.

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