Kroger expands its ‘Our Brands’ line

July 10, 2017

Kroger’s private label “Our Brands” line consists of over 30,000 products. The grocery chain sold 8.2 billion units from the line in 2016. Next month, Kroger will launch a line of six low-fat ice creams as part of the private label brand that promises customers “greater value, variety and quality.”

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