Retail News

Kroger launches its own meatless meat products

MarketWatch 01/08/2020

Kroger announced the rollout of plant-based burgers and meatless ground under the grocery’s Simple Truth private label brand. The new items – Emerge: Plant Based Fresh Meats – were launched in a 60-store pilot in two markets last month. The test of the new items, which have 20 grams of pea-based protein per serving, will last 16 weeks.

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